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Poll: More Black Friday Shoppers Go Digital

Poll: More Black Friday Shoppers Go Digital

(Undated) -- A growing number of Black Friday shoppers plan to buy gifts online this year.

An Ipsos poll for Offers.com found more than a quarter of holiday shoppers under the age of 35 expect to hit the Internet the day after Thanksgiving to look for the best deals on gifts.

Pollsters noted a clear trend toward e-commerce among the Internet users surveyed nationwide. Just 15 percent said they planned to do most of their shopping at malls or other retail stores. Online shoppers are expected to spend nearly $62 billion during the final two months of the year.

 

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